How We Use Notion to Give Clients Full Visibility
In an industry full of vague deliverables and unclear timelines, transparency is a competitive advantage. At OCHOYMEDIO, we use Notion as a real-time collaboration tool that lets clients see exactly what’s happening with their project at every stage.
The Difference Between Having an Instagram Page and Having a Digital Presence
Posting on Instagram isn’t the same as building a brand. A lot of businesses confuse having a page with having a strategy. But if you want to build long-term visibility, trust, and results, you need more than just posts—you need presence.
What We Learned After Launching 100+ Campaigns for Small Businesses
Running over 100 campaigns for small and medium businesses has taught us more than any textbook ever could. Here are the core lessons we’ve learned—unfiltered, practical, and ready for you to apply.
Why Your “Educational Content” Isn’t Working—and How to Fix It
Educational content is widely recommended to build authority and trust—but sometimes it simply doesn’t resonate. Here’s why your educational content might be underperforming and practical steps you can take to genuinely engage your audience.
How to Split Your Ad Budget by Funnel Stage
Properly allocating your ad budget across the different funnel stages ensures you maximize returns and optimize conversions. Here’s a practical guide on how to strategically divide your ad spend for awareness, consideration, and conversion.
5 Metrics That Matter (and 3 That Only Feed Your Ego)
Engagement is often glorified as the ultimate indicator of success on social media. Likes, comments, and shares feel great, but do they genuinely drive growth? Not always. Let’s break down five metrics
that genuinely matter and three that might just be inflating your ego.
