The Most Expensive Ad Mistake: Bad Landing Pages
You’ve crafted the perfect ad, spent money targeting the right audience, and nailed your visuals—but conversions are still low. The problem might not be the ad… it’s likely your landing page.
Google vs Meta Ads: Where Should You Invest First?
Choosing between Google Ads and Meta (Facebook + Instagram) Ads is a critical decision—especially
for small businesses or brands with limited budgets. Here’s a practical breakdown to help you decide
where to invest first, based on your goals, audience, and business model.
How to Split Your Ad Budget by Funnel Stage
Properly allocating your ad budget across the different funnel stages ensures you maximize returns and optimize conversions. Here’s a practical guide on how to strategically divide your ad spend for awareness, consideration, and conversion.
